Hera is a wellness studio focussing on skin health and acupuncture. During the brand strategy, we identified ‘positive beauty’ as a core brand value. Hera is a business that nurtures and celebrates women, rather than correcting ‘flaws’.⁠ To bring this to life, we created a set of custom goddess illustrations inspired by the name’s reference to the Greek goddess Hera. The illustrations embody the spirit of celebration and empowerment that Hera stands for.