hygge dress
BRAND STRATEGY
BRANDING
GRAPHIC DESIGN
PRINT DESIGN
Hygge Dress is a slow fashion label designing ethically made linen dresses in natural fabrics. We jumped at the chance to develop the branding for an ethical fashion label, and developed a brand that communicates their values of comfort and simplicity, with a timeless logo and a signature floral element, created from a vintage drawing of the flax plant - the plant that creates the linen that is at the heart of the Hygge Dress brand.
“Thank you so much for the work you have done for my brand. I could not be happier with what you have achieved - you have exceeded my expectations in capturing and inspiring the essence of Hygge Dress. Already I am referring to the Style Bible you created - I just love it.”
NARELLE AULD, HYGGE DRESS
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