Not Super. Woman. is a podcast for women who question the pressure of being super. They have a vision that resonated with us and an amazing line up of guests, so we were excited to work on their project, encompassing everything from branding to website design, and even a bit of animation. We started the brand by delving deep into strategy to discover exactly what would make this new podcast unique. We determined that we needed a brand that felt stylish and bold, but still had a sense of fun and relateability.⁠