Not Super. Woman. is a podcast for women challenging the pressure to be 'super'. With a vision that resonated deeply with us and an inspiring line-up of guests, we were thrilled to design their branding. The project encompassed everything from branding to website design, and even a bit of animation. We started the brand by delving deep into strategy to discover exactly what would make this new podcast unique and determined that we needed a brand that struck a balance between stylish and bold, and relatable approachability.⁠