Kind Mind Co is a boutique psychology studio with a mission to empower clients to take charge of their mental health and navigate life’s challenges with a kind mind.⁠⁠ We developed a brand personality that radiates the concept of kindness, including a supporting icon of a heart enveloped in a circular hug - an abstract way of representing being kind to yourself. The brand feels genuine and approachable but also a little bolder and more contemporary to appeal to a younger audience who are looking for a modern, collaborative approach to psychology.